Radio Dacha: 7 successful years on air
7 years ago, the most successful radio station of the country, “Dacha” (sounds like oudacha, Russian word for “success”), appeared on air on November 1, 2006 in Moscow. Since then Radio Dacha brings non-stop joy, harmony and good mood to its audience.
Today Radio Dacha is in the top-10 of the most popular musical radio stations of the country and is the top-scorer in the duration of listening. “12 million people from all regions of Russia* listen to Radio Dacha weekly, says TNS Russia, country’s leading media and market research company.
The Radio Dacha regional broadcasting network develops dramatically compared to most other Russian radio stations, and at the moment it comprises 118 cities of broadcasting in Russia and adjacent countries. The previous year experienced the audience growth in Russia that made up more than 22% (2 million 147 thousand people) in total.
Annually Radio Dacha opens spring season with a tremendous Disco Dacha gig in the Olympiysky Sports Complex and the Ice Palace, with their translation on Russia-1 TV channel during May holidays. Concert translation alwaysenters top-3 of the best musical programs on national channels this day with more than 2 million TV viewers watching the show.
The radio station is available 24/7.The Internet broadcasting is presented by exclusive online stations Song of Year and Disco Dacha. Radio Dacha is also available through mobile application developed for iPhone, iPad and iPod Touchusers.
On the 1st of November Radio Dacha celebrates its birthday together with its audience and arranges prize drawing "7 years – one answer!". Bright emotions, wonderful mood and presentsfor everyone who joins Radio Dacha!
Please find detailed information about broadcasting changes in on November, 1ston our site: www.radiodacha.ru.
* Data from TNS Russia, April – September 2013, Russia