Rebranding of Taxi FM

Starting from September, Taxi FM radio station will introduce a new logo, music playlist will be considerably enlarged, new jingles will be on air. These recent quality changes correspond to the marketing strategy of radio station development, including building-up and attraction of new audience and expansion of the broadcasting network.

The new logo is much more universal, bright, integral and expressive. The primary corporate colors – black and orange – are used here. Thus, the continuity of the logos and touch with a former one is seen.

The radio station broadcast covers the audience at the age of 25-49, mainly men of an active life style and those demanding high quality.

A tremendous advertizing campaign of Taxi FM radio station will be launched in October, and it is planned to cover all the main channels of communication: outdoor advertizing, metro, TV-channels, media, the Internet.

The general slogan of radio station remains the same – "Getting lucky!". Additional slogan is "Good music every time!".

The FM Taxi radio station began broadcasting in June, 2011. According to TNS, 96,4 MHz is generally listened by more than 175 thousand Moscow citizens weekly. Taxi FM broadcasts in Khabarovsk at 102,7 MHz as well.

* TNS Data, Moscow, May-July 2013.