Krutoy Media will start selling Govorit Moskva
Starting on January 01, 2019, the entire array of advertising tools employed by the"Govorit Moskva radio station will be realized exclusively by the Krutoy Media holding sales house.
This will allow the total share of audience covered by the sales house in the Moscow metropolitan area to reach 15.5% (according to the data provided by Mediascope, Radio Index – Moscow, August 2018 through October 2018), which will in turn strengthen the position of Krutoy Media as one of the three leading radio holdings in Moscow.
As of now, the Krutoy Media sales house represents the advertising capabilities of 8 radio stations (Love Radio, Radio Dacha, Taxi FM, Vostok FM, Radio Russky Hit, Vesna FM, Radio Shanson, and Radio ZVEZDA). The holding is also one of the top three radio holdings on the federal and Moscow metropolitan area market in terms of audience share (14.8% and 14%, respectively). KM REGION, a structural subdivision of the holding, provides and maintains a multi-local service intended for planning and purchasing airtime for any radio station in any city across Russia.
The Govorit Moskva radio station started broadcasting on the frequency of 98.4 FM in February 2014 using the news-talk/infotainment format. 834,000 people living in the Russian capital tune in to the radio station weekly (according to the data provided by Mediascope, Radio Index – Moscow, August 2018 through October 2018. The Chief Editor of the radio station is Sergey Dorenko.