Mikhail Gutseriyev has made the decision to create a unified sales center
A decision was made to create a unified “sales-house” for the federal radio assets of Mikhail Gutseriyev.
From July 1, 2018 the promotion tools of “Radio Shanson” (Moscow and federal broadcasting) will be realized exclusively as part of Krutoy Media holding.
The corresponding agreement was concluded between JSC “Regionalny radiokanal” (“Radio Shanson”) and “Radio-Lyubov” Ltd. (represents the advertising opportunities of 7 radio stations: Love Radio, “Radio Dacha”, “Taxi FM”, “Vostok FM”, “Vesna FM”, “Radio Russky Hit”, “Radio ZVEZDA”). The agreement comes into effect on July 1, 2018.
According to Mediascope data for the period from October 2017 to March 2018 the cumulative audience share of the 4 federal radio stations subject to sale (Love Radio, “Radio dacha”, “Radio shanson”, “Radio ZVEZDA”) amounted to 13.1% in Russia.
The cumulative audience share of 8 radio stations broadcasting in Moscow (Love Radio, “Radio Dacha”, “Radio Shanson”, “Taxi FM”, “Vostok FM”, “Vesna FM”, “Radio Russky Hit”, “Radio ZVEZDA” according to Mediascope data for the period from March to May of 2018 amounted to 13.5%. Therefore, sales-house Krutoy Media is in the TOP 3 leaders of the advertisement market among all radio holdings by audience share.
“Radio Shanson” broadcasts on the territory of all federal subjects of the Russian Federation with 254 transmitters. According to Mediascope data for the period from October 2017 to March 2018 “Radio Shanson” was in the TOP 10 of the most popular radio stations in the country occupying the 7th place. The share of daily audience of the radio station in Russia is 9.5% (6 mln people), share of the weekly audience – 24% (15.3 mln people).
The CEO of Krutoy Media Julia Golubeva: “The acquisition of additional tools of a successful federal radio station is a guarantee for increasing the sales”.
“Consolidation of sales was, without a doubt, the right decision. We are convinces that our alliance will allow Radio shanson to show stable growth of income”, – said Anton Smirnov, the finance director of “Radio Shanson”.
Commercial Director of Krutoy Media Alexander Cherkavskiy has also shared his promising outlook on the alliance: “Joining 4 federal and 8 Moscow radio stations will allow the whole group to reinforce its positions on the market. Advertisers will be able to consolidate their budgets and get more balanced and optimized offers”.