Love Radio refreshes love

Krutoy Media introduces a new Love Radio logo and announces a large-scale advertising campaign called LOVE! RADIO OF YOUR DREAM.

«If you’d like to relax in a comfortable environment, listen to music, think about the future or reminisce about something pleasant in the past, you’ve come to the right place. This is exactly what Love Radio offers to its listeners today. Now is the time to «refresh» the brand and multiply the results we’ve achieved. The new logo is more effective in terms of perception by the target audience. Besides, it emphasizes the overall radio station spirit», – says Yulia Golubeva, CEO of Krutoy Media.

This fall all of Moscow will be painted into the bright colors of LOVE! RADIO OF YOUR DREAM.

Apart from billboards, Love Radio will also let hundreds of branded taxis out in the streets. Those, who prefer subway, will not miss the new image of the radio station either. Almost all of subway will abound in stickers, posters and even branded cars in LOVE style, which will fill the subway with the spirit of infatuation and romantic atmosphere.

The readers of glossy magazines will see Love Radio advertising modules on the pages of Cosmopolitan, Glamour, Elle, OK, Hello!, Star Hit and many other periodicals. A commercial will be broadcast on the leading TV channels and at all the movie theaters of Formula Kino and Cinema Park chains. Internet banners of the radio station will appear on the popular female resources woman.ru and eva.ru.

The new Love Radio logo and creative concept of the advertising campaign have been developed by Krutoy Media professionals.

Love Radio is more than just radio!
Love Radio is a life style!
Love Radio is the Radio of Your Dream!